Technology

With access to 220 million mobile profiles across North America and Latin America, we collect thousands of granular user data signals to create relevant in-market audience segments.

How are user signals collected?

Our partners have pre-installed software development kits (SDKs) across hundreds of video publishers in the streaming video ecosystem that allow for data collection.

All data is co-owned by the publisher and complies with the domestic and international regulations on data protection.

Merge the physical with the digital.

Users’ physical realities are merged with user signals to drive insights on psychographics, demographics, interests, and purchase intent.

Signal Insights: The Auto-intender

Visits

CarMax.com on

Laptop

Streams

Top Gear on

Connected TV

Downloads

TrueCar App on

Smartphone

Coming Soon

The Household Graph

Device activities are linked at home while connected to the same household Wi-Fi signal. This allows for focused household targeting that zeroes in on your ideal customer without the need to rely on 3rd party cookies for effective targeting, retargeting, and measurement. Ideal audience segments are then activated programmatically in premium, brand-safe placements.

Explore our audience options.

Get access to our hundreds of audience segments spanning across a variety of industries, interests, and behaviors. ​

How are campaigns activated?

With a Deal ID you can take your audience to your preferred DSP or we can do all the heavy lifting.

Technology

With access to 220 million mobile profiles across North America and Latin America, we collect thousands of granular user data signals to create relevant in-market audience segments.

How are user signals collected?

Our partners have pre-installed software development kits (SDKs) across hundreds of video publishers in the streaming video ecosystem that allow for data collection.

All data is co-owned by the publisher and complies with the domestic and international regulations on data protection.

Merge the physical with the digital.

Users’ physical realities are merged with user signals to drive insights on psychographics, demographics, interests, and purchase intent.

Signal Insights:
The Auto-intender

Streams

Top Gear on

Connected TV

Visits

CarMax.com on

Laptop

Downloads

TrueCar App on

Smartphone

Coming Soon

The Household Graph

Device activities are linked at home while connected to the same household Wi-Fi signal. This allows for focused household targeting that zeroes in on your ideal customer without the need to rely on 3rd party cookies for effective targeting, retargeting, and measurement. Ideal audience segments are then activated programmatically in premium, brand-safe placements.

Explore our audience options.

Get access to our hundreds of audience segments spanning across a variety of industries, interests, and behaviors. ​

How are campaigns activated?

With a Deal ID you can take your audience to your preferred DSP or we can do all the heavy lifting.